Finding ways to grow your website consistently is no easy task. Successful websites make a special effort to engage their target audience and keep them returning to their website. Getting a clear idea of how you want to approach your messaging, branding and marketing efforts is crucial to growing your website. Using the right techniques makes people more likely to bookmark, download and purchase content from your website. Check out the following four tips to help you grow your website!
1. Audit The Content You’re Producing
The type of content your business produces sets the tone for your website. If you notice your growth stagnating, chances are there’s an opportunity to improve the kind of content you’re creating. If your website is genuinely bringing value to your audience, then your content will grow with your audience. In order to ensure this is happening, it’s important to stay on top of learning more about your audience and how they react to your content.
Studying your competition is another good idea to get new content ideas and improve what you’re putting out. By not being satisfied and looking for new ways to improve your content, you create opportunities to grow a stronger relationship with your audience.
2. Invest In Website Visitor Identification
Anonymous visitors can kill your ability to learn from your analytics. Over 98% of people who visit your website come as anonymous. If you use Google Analytics, then (Direct/None) is a traffic source you’re much too familiar with. The best way to fight this mystery is to invest in a website visitor identification solution.
Website visitor identification tools give you the ability to see how long people are staying on your site, where they’re coming from, if they have visited before and many other useful stats. Leveraging this information allows you to create a better website experience for your desired audience.
3. Analyze Your Social Media Efforts
If you post on social media with no plan, it quickly becomes like yelling into the digital wilderness. With so much social media saturation in our lives, it’s far too easy for your account to gain no traction and seemingly fall off the face of the earth. The answer to oversaturation of social media is to find your target audience and cater to them. Create content that people in your niche want and use social media to get it in front of them. Just like your content creation efforts, your social media marketing needs to evolve with your audience.
4. Don’t Underestimate Email Marketing
Email gets a bad rap. A lot of business owners feel that because they ignore the majority of their emails that a lot of people do the same. The fact of the matter is direct contact with your audience is unbeatable. Even the most successful social media marketing campaigns try and get emails so that direct communication can be established.
It’s estimated that 61% of consumers enjoy receiving weekly promotional emails, so you’re definitely not bothering your audience when you email them. Crafting email marketing campaigns that leverage your blog or YouTube content is an excellent way to nurture potential customers into paying clients. By 2020, over 3 billion people will have access to email worldwide. Email marketing definitely isn’t going anywhere anytime soon!
All in all, the best thing you can do to grow your website is learn about your audience. Finding new ways to connect with potential customers keeps your website fresh and relevant. Use these tips to avoid stagnation on your website and find new ways to grow!